CONVERSE PA?EDSTAVUJE FOREVER CHUCK FILM

ZakoA�enA�nA� vA�kultuA�e mladA?ch, Chucky vA?dycky byly a budou vA�A?nA?m symbolem, nikoliv trendem. KlasickA� Chuck Taylor All Stary slavA� 100 let svA� existence a stA?le jsou jako novA�. VA�A?noru vznikla celosvA�tovA? kampaA? s nA?zvem a�zForever Chucka�?, kterA? mA�la za cA�l pA�iblA�A?it tento ikonickA? streetovA? model dneA?nA� generaci a oslavit duch mlA?dA�. TA�i epizodyA�A?A�A�enA� spolu se stylizovanA?mi vizuA?ly skrze sociA?lnA� sA�tA�, retail a online reklamu, vyprA?vA�jA� o bohatA� historii ChuckA? a nahlA�A?ejA� na jejich svA�tlou budoucnost.

Converse oficiA?lnA� uvA?dA� film sA�nA?zvem a�zForever Chucka�?, kterA? je shrnujA�cA�m pA�A�bA�hem celA� kampanA� a zA?roveA? poctou novA� generaci, kterA? utvA?A�A� kulturu a styl. ReA?isA�r Karim Huu Do vytvoA�il ve filmu vizuA?lnA� kolA?A? snA? a tuA?eb, kterA� pohA?nA� dopA�edu osobnosti obouvajA�cA� Chucky. Spot vyprA?vA� autentickA� pA�A�bA�hy skrz pA�edstavenA� osobnosti mladA� generace, kterA� sdA�lejA� hodnoty znaA?ky Converse napA�A�A? rA?znA?mi oblastmi kultury.

a�zChucky jsou kulturnA� ikonou s bohatou historiA� a jeA?tA� zA?A�nA�jA?A� budoucnostA�,a�? A�A�kA? Julien Cahn, marketingovA? A�editel Converse. a�zSkrze uvedenA� Forever Chuck filmu oficiA?lnA� pA�edstavujeme skupinu nadA?enA?ch lidA�, kteA�A� sdA�lejA� hodnoty znaA?ky a zA?roveA? posouvajA� kulturu mladA?ch dopA�edu.a�?

Forever Chuck cast:

Olly Alexander, Keith Ape, Millie Bobby Brown, Jordan Clarkson, Gucci Gang, Winnie Harlow, Lukas Ionesco, Last Night in Paris, Salem Mitchell, Sean Pablo, Marissa Seraphin, Yara Shahidi, Rejjie Snow, Vince Staples, Maisie Williams

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Publikováno: 14 Mar 2017

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CONVERSE A MODELKA WINNIE HARLOW VE SVAsTAs MA�DY

CONVERSE A MODELKA WINNIE HARLOW VE SVAsTAs MA�DY

PoslednA� video ze tA�A�dA�lnA� sA�rie Forever Chuck zkoumA? vliv kultovnA�ch tenisek Chuck Taylor na mA?du a sleduje jejich cestu z pA�ehlA�dkovA�hoA�mola do ulic. Spot se natA?A?el vA�LondA?nA� a PaA�A�A?i, metropolA�ch mA?dy, kterA� udA?vajA� trendy celA�mu svA�tu. TA�etA� dA�l Forever Chuck, …


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